September 3, 2012
Nike takes over England kit deal
By Charles Cuttone
Starting next year, and for only the second time 60 years, the English National Team will be wearing a jersey other than Umbro. The Football Association on Monday announced a partnership with Nike that will see the Oregon-based company supply England's kits starting in spring of 2013 through July 31, 2018.
England is currently outfitted by Umbro, a deal that has been in place since 1982, and with roots dating to 1954, when the formerly English-based company first outfitted the Three Lions. Other than a brief period in the 70s when they deal was sold to Admiral, Umbro has been famously associated with the England crest. It was the jersey England wore when it won its only World Cup Championship in 1966.
Nike, which bought Umbro in 2008 with the stated objective of revitalizing the brand, instead has now seemingly created the vehicle for its demise. Earlier this year, Nike put both Umbro and another one of its brands, Cole Hahn, on the market. But while trying to find a buyer, the parent company has switched Umbro’s two most visible affiliations to the Nike swoosh, earlier this year signing a six-year deal with Manchester City to have that club switch from Umbro to Nike. City signed a ten-year deal with Umbro in 2009, but that was renegotiated in May, giving Nike the deal through the 2013-14 season.
Football Association General Secretary Alex Horne said “I am delighted that The FA has secured this new wide-ranging and comprehensive partnership with Nike. It is an extremely exciting time for both parties with the opening of St George’s Park this year and The FA’s 150th anniversary in 2013.
“I would also like to place on record our gratitude to Umbro and their significant contribution to the game, The FA and England teams, over a 60-year period.”
Financial terms of the deal with the Football Association were not announced, but Nike is taking a big step in supporting not only the National Team, but all levels of the game in England.
The partnership includes:
• Supplying kit and match balls to all of Club England’s 24 football teams at every level, including the men’s national teams, women’s, Futsal, disability and amateur
• Sponsorship and support of St. George’s Park, the home of the National Football Centre in Burton-upon-Trent, which in addition to hosting the England Senior team will train and develop coaches, referees and medical staff every year
• Supporting partner of Wembley Stadium
• Supporting partner for The FA Cup, supplying match balls for every round of the cup competition
• Supply of product to County FAs.