September 27, 2012
BANKING ON THEM
Revs sign new major sponsor
FOXBOROUGH, Mass. – The New England Revolution has added Pele to the team. While the Brazilian soccer legend won’t be suiting up for the MLS club, he did appear on the Gillette Stadium field and in a community event thanks to a new partnership with Sovereign | Santander, which has been named the team’s official bank.
The multiyear agreement will focus heavily on the Bank’s and the Revolution’s joint community involvement and engagement under the tagline, “One Team, One Goal,” which will be used in all of Sovereign | Santander’s Revolution programs.
Sovereign | Santander’s agreement with the Revolution also includes day-of-game sponsorships; on-site game day programs; community clinics run by the Revolution Academy and Revs players; naming rights for the team’s official “Man of the Match” award; on-field advertising during Revolution matches; away game trips; as well as television broadcast, radio broadcast, print and digital inventory.
The New England Revolution is Sovereign | Santander’s first US-based soccer property. Pele has been a spokesman for the company since 2008.
The Revolution and Sovereign | Santander will present a series of free soccer clinics – featuring on-site, interactive and instructional programs – for Boys & Girls Clubs members and children in the bank’s local neighborhoods.